Marketing

TOC

1. "How to Win the Hearts and Minds of the Press"
2. "Building a Killer Press Kit"
3. "Getting Your Film Noticed at Festivals"
   
4. "Top 7 fool-proof indie film marketing tactics"
   
5. "Low-Budget Film: Marketing"
   
6. "How To Write A Press Release"
7. "The Zen of Business Plans"
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• #1 "How to Win the Hearts and Minds of the Press"
  (via http://independent-magazine.org)
  

  "One of the great truths of media is that there is no such thing as bad press, but how to get even bad press can be a mysterious process for filmmakers without giant, studio publicity machines behind them. There are filmmakers who seem to produce very little work, but are constantly finding their way into articles, while other good works are passed over. These seemingly arbitrary decisions can be based on anything from a writer championing a film they love to a press release arriving on a slow news day."
  

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  (source: http://independent-magazine.org/node/477)
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• #2 "Building a Killer Press Kit"
  (via http://www.independent-magazine.org)
  

  "The press kit is the most important tool for any filmmaker seeking media coverage, but many independent film press kits are either overstuffed with irrelevant information or seriously lacking vital data.
  
  The killer press kit does not have to be elaborate, nor does it require fancy packaging and gimmicks. All it needs is basic, clear content providing the right amount of facts and background. Let’s go page-by-page and see what it takes to make the perfect press kit."
  

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  (source: http://independent-magazine.org/node/475)
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• #3 "Getting Your Film Noticed at Festivals"
  (via http://independent-magazine.org)
  

  "Whether it’s Sundance or Seattle, Outfest or Newfest, film festivals are a powerful marketing platform for independent films. But many filmmakers, especially first-time filmmakers, do not fully take advantage of these opportunities created by festivals. Too often filmmakers make the mistake of thinking that the real work in making a film is, well, making the film. But as difficult as shooting an independent film is, it is about love and passion, or should be. The real work begins after the film is completed and it is time to get the project sold, covered, and most importantly, seen. You can make this job a lot easier if you start working on it long before you get into your festival."
  

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  (source: http://independent-magazine.org/node/473)
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• #4 "Top 7 fool-proof indie film marketing tactics"
  (via http://hubpages.com)
  

  "Marketing your independent film is the toughest, most time-consuming and most expensive part of the filmmaking process.
  
  You think making the movie was tough? You ain't seen nothing yet.
  
  Now that the film is complete, you're probably ready for the easy part: the red carpet, the legions of adoring fans and the obscenely huge buckets of dollars (and, even better, euros).
  
  Guess again. Building an audience will be far tougher than making your film."
  

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  (source: http://hubpages.com/hub/top_film_marketing_tactics)
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• #5 "Low-Budget Film: Marketing"
  (via http://www.raindance.co.uk)
  

  "No money, no problems. You’ve completed your first low-to-no budget film, great! But unless you just want to show it to your friends or post in on YouTube, you’ll need some marketing strategies. Because even though you know, Field Mouse, the cartoon drama of a mouse searching for meaning in life, is the next Pixar smash hit, how will they find out? Forget Pixar, how will your neighbour find out? These questions can be answered by things you probably do on a daily basis as a filmmaker anyway.
  Strategy one: Social Networking
  (...)
  Strategy two: Use your friends
  (...)
  Strategy three: Film Festivals
  (...)"
  

  read more
  (source: http://www.raindance.co.uk/site/index.php?aid=4301)
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• #6 "How To Write A Press Release"
  (via http://www.raindance.co.uk)
  

  "One of the most challenging aspects of being an independent filmmaker is promoting your film. Standing out amongst your peers is an enormous challenge, even for seasoned indie filmmakers. You could have an award winning film, but without a viewing audience your movie is worthless. Therefore, advertising and marketing are extremely important elements in promoting your independent film. However, public relations is also a very important step that shouldn’t be overlooked. Knowing how to build up excitement and awareness around your indie film will greatly increase your chances of success."
  

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  (source: http://www.raindance.co.uk/site/index.php?aid=729)
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• #7 "The Zen of Business Plans"
  (via http://blog.guykawasaki.com)
  

  "In my day job, I not only hear a lot of PowerPoint pitches, but I also read a lot of business plans. The PowerPoint pitches explain my Ménière's disease, but the business plans explain my recent need for reading glasses. One of my goals for blogging is to reduce the external factors that are causing the degradation of my body, so this entry's topic is the zen of business plans.
  1. Write for all the right reasons.
  (...)
  2. Make it a solo effort.
  (...)
  ..."
  

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  (source: http://blog.guykawasaki.com/2006/01/the_zen_of_busi.html)
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